Website Speed Optimization

A slow website costs you money. Studies show that a 1-second delay in page load reduces conversions by 7%, increases bounce rates by 32%, and hurts your Google rankings. I help businesses fix their website speed — achieving 95+ Lighthouse scores and sub-second page loads.

My website speed optimization service is focused on quick wins and Core Web Vitals improvements. Unlike a full performance architecture overhaul, this service targets the most impactful optimisations that can be implemented quickly: image compression and format conversion (WebP/AVIF), lazy loading for below-fold content, font optimisation with subsetting and font-display swap, code splitting at route boundaries, render-blocking script elimination, and caching strategy improvements.

I work with any tech stack — WordPress, Shopify, React, Next.js, SvelteKit, or static sites. Each engagement starts with a Lighthouse audit and Core Web Vitals measurement to establish baseline metrics. I then implement optimisations in priority order (highest impact, lowest effort first) and provide before/after metrics to demonstrate the improvement.

On a recent Shopify store optimization, I reduced average page load from 2.1s to 0.8s, improved mobile Lighthouse score from 42 to 88, and achieved a 28% improvement in mobile conversion rate — all within 4 weeks.